Coke Special Projects
Creative Problem Solving
Creative Problem Solving
Creative Problem Solving
Digital & Analog Projects
Coca-Cola is one of the most iconic and beloved brands in the world, and throughout its history, it has always been at the forefront of innovation and creativity. Over the years, we’ve built a bunch of special projects and campaigns that have captured the attention of consumers and generated a buzz around the brand. In this article, we will explore some of the unique and exciting special projects that we have created for Coca-Cola.
Half Full Bottles
Half Full Bottles
Half Full Bottles
Encourage Positivity with Half-Full Bottles
Romania ranks amongst the top ten unhappiest countries in Europe, according to the 2018 World Happiness Report from the United Nations. This general pessimism of Romanians is influenced by the fact that the number of negative news stories reported by the media largely outweighs the number of positive, leaving people feeling disconcerted and isolated.
Coca-Cola is the brand that believes in bringing people together through positivity, so its latest campaign from McCann Worldgroup Romania aims to turn attention towards the overlooked positive news in Romania: The Romanian high school Olympians who won 255 international medals in 2018; the number of tourists visiting Romania that grew by more than 6% in the past year; the fact that 1 in 4 people working in Romanian IT field are women, and many more.
The half-full Coke bottle is another special project that has become an icon of the brand. The bottle is designed to symbolize the half-full side of the glass, and it features a unique shape that is instantly recognizable. The half-full Coke bottle has become a symbol of optimism and positivity, and it is a reminder that there is always a bright side to every situation.
Kissing Bottles
Kissing Bottles
Kissing Bottles
Magnetic polarity matching game
Another special project we created is the Magnetic Polarity Matching Game, which involves using coke bottles with magnets inside the caps. The game is based on the concept of magnetism, and it aims to check the love compatibility of two people.
The game involves two people each selecting a coke bottle with a magnet inside the cap. The magnets are polarized, so they either attract or repel each other. The players then bring the bottles close to each other, and the magnets will either attract or repel each other, depending on their polarity. If the magnets attract, it means that the two people have a good love connection, while if they repel, it means that their love connection might not be so strong.
This project is not only a fun game to play, but it also encourages social interaction and engagement with the Coca-Cola brand. It is a creative way to promote the brand and bring people together in a unique and entertaining way
Overall, the Magnetic Polarity Matching Game is an excellent example of how Coca-Cola uses innovation and creativity to engage its customers and promote its brand. It is a fun and interactive way to bring people together and encourage them to connect with the Coca-Cola brand.
Share it
With
a Song
Share it
With
a Song
Share it
With
a Song
Interactive installation
“Share a Song” was a unique project created by Coca-Cola that involved a live stream between two booths situated in different cities in Romania. The project aimed to bring people together through music and encourage social interaction between two different communities.
The project involved two booths, each equipped with a screen, a camera, and a sound system. People in both cities could connect with the booths, where they could share their music preferences and select a song to play for the other city. Once a song was selected, a can of Coca-Cola would be dispensed from a special vending machine at the other booth, along with a message from the person who selected the song.
The project encouraged people to interact with each other and share their love of music, and it helped to bridge the gap between two different communities. The use of Coca-Cola cans added a fun and playful element to the project, and it helped to create a sense of unity and togetherness.
Other projects
“Next Big Vlogger” was a project that allowed users to experiment with being a famous vlogger. The booth provided users with a professional camera, lighting, and sound equipment, and they could record their own vlog. The project encouraged users to be creative and express themselves, and it helped to promote the Coca-Cola brand in a fun and engaging way.
“Fanta Scream” was a live web game that challenged users to break a glass enclosure by screaming louder than a certain volume. The game was interactive and exciting, and it offered users the chance to win a prize. The project was a fun and creative way to promote the Fanta brand and encourage engagement with its customers.
“Coke Plum Fest” was an analog installation that used Coca-Cola bottles filled with fluorescent liquid, which was lit up using UV lights, creating a glowing effect. The installation was visually stunning and attracted a lot of attention, and it helped to promote the Coca-Cola brand in a unique and creative way.
“Sprite Revealing Labels” was a project that used special thermic ink that revealed a hidden message once a can of Sprite got warmer in the hand. The messages ranged from fun and playful to romantic, and they helped to promote the Sprite brand.
“Coke Energyme” was an interactive installation that used the motion of the user to generate intricate patterns of light and sound. The project was visually stunning and encouraged users to engage with the Coca-Cola brand in a unique and interactive way.
