Copacul Dorințelor Amintiri din Copilărie
3 Times Gold Effie Winner
3 Times Gold Effie Winner
3 Times Gold Effie Winner
One of the most successful CSR Campaigns in Romania
Branded Content & Entertainment Marketing Disruptors Positive Change: Social Good – Non-profitCopacul Dorințelor
Copacul Dorințelor
Copacul Dorințelor
Introducing the 1 st charitable feature film
As the NGO that introduced palliative care to Romania, Hospice struggles to get funding. Because the beneficiaries don’t have a future ahead of them, they cannot be ’saved’ by their donors… the cause seems less noble or urgent. To raise both awareness and support, we harnessed the power of cinema to tell the story of what Hospice care means.
Amintiri din Copilărie
Amintiri din Copilărie
Amintiri din Copilărie
Record funding & support
We made the 1 st charitable feature film: 1h 27 minutes long, running in 66 cinemas and now streaming on Netflix, too. We reinvented the fundraising model by converting the cinema ticket into a direct donation. By rebranding cancer from a death sentence to a story about hope, we raised record funding & support for Hospice, while successfully putting the concept of palliative care on the public agenda.
