Heineken Voyage

For this project, we utilized live keying, streaming, and instant web encoding to create an immersive and interactive experience for event attendees.

Our team linked up a large screen for live projection and invited guests to come up and take part in various challenges and games. We used live keying technology to superimpose the participants’ images onto various backgrounds and settings, creating a fun and engaging visual experience.

We also used live streaming technology to broadcast the event to a wider audience, allowing people to tune in from anywhere in the world and experience the event in real-time.

The result was a highly successful BTL activation that engaged guests and generated buzz for the Heineken brand.