Centrul Filia
VDG

We are all responsible

We are all responsible

We are all responsible

The campaign aims to uncover the prejudices

Filia, an NGO that fights for women’s rights, wanted to address the problem of violence against women in Romania. We created a campaign that involved the public and specifically targeted different groups like grandparents, police officers, bodyguards, judges, friends, and colleagues. 

Gendered violence campaign

Gendered violence campaign

Gendered violence campaign

The campaign used straightforward messaging to bridge gaps and uncover various biases, attitudes, and reactions. The campaign’s website features 20 videos where participants (both active and passive) share their stories of violence against women, presenting three different scenarios.